Political Deepfakes Case Study
For a case study in my public relations and advertising law class, I examined the growing issue of political deepfakes and their implications for media ethics, misinformation, and regulation. Political deepfakes use artificial intelligence to manipulate audio or video so that public figures appear to say or do things they never actually did, creating serious risks for democratic processes and public trust. The case study explored how these manipulated media pieces can spread rapidly on social media, particularly during election cycles, making it difficult for voters to distinguish between authentic and fabricated content. I also analyzed the legal and ethical challenges this technology creates for public relations professionals, including questions about liability, disclosure, and the responsibility to prevent the spread of misleading information. Ultimately, the case highlighted the urgent need for stronger policies, technological detection tools, and ethical standards to help safeguard the integrity of political communication.
Taylor Swift The Life of a Showgirl Case Study
For a case study in my Writing for Converged Media class, I analyzed the public relations implications surrounding the negative reaction to Taylor Swift’s album The Life of a Showgirl. The case explored how criticism from music reviewers, online media outlets, and fan communities can quickly shape the public narrative around a major album release. I examined how conversations across multiple media platforms, including social media, entertainment news, and digital publications, contributed to the spread of both criticism and defense of the project. The analysis focused on how PR teams must navigate converged media environments, where messaging, audience engagement, and reputation management all occur simultaneously across platforms.